On October 30th, a day before the ILA conferences, we’ll be holding 18 workshops, 4 of which will be free if you already bought your ILA ticket. Take design from theory to practice with some of the best names in the industry:
You will learn to develop and implement leadership strategies to expand the influence of design in the organization. You will apply practical methods to implement a solid strategy that demonstrates the value of design in management programs.
This workshop introduces participants to the practice of systematic comparative analysis of qualitative data collected during interviews, focus groups, observations or study documents. Following practical and proven lessons derived from the context of the experience design for digital products and services, participants learn how to build models and theories based on their data so that they can inform the definition of people (archetypes), customer trips, service blue prints, user stories and other common elements of user-centered design models.
Jobs to be Done (JTBD) is a people-centric approach to product development and innovation, springing from a simple theory: people have problems they need help solving, and they “hire” products or services to do the job of solving their problems. The process of arriving at meaningful and differentiated JTBD is an art and a science, fueled by deep consumer insight and made actionable by superior team collaboration and strategic framing.
When designers focus too much on users, we become susceptible to having a narrow point of view. When tackling complex design problems, the user is just a single player in a series of causal and correlating events. How do you go beyond human-centered design to approach systemic problems?
Artificial intelligence technologies are societally complex systems that, while holding much promise, have the ability of impacting entire ecologies. In response to a growing body of harmful incidents, private, public, and academic organizations have mobilized to build more responsible AI.
Scaling design means being able to handle growth successfully. Design ops puts the practices in place to handle that growth. This workshop will help veteran design leaders and practitioners interested in building their operational skills identify where, how, and why to design a DesignOps practice in their teams and organization. The primary material will focus on getting buy-in for DesignOps to help the design team, and getting buy-in and support for design systems which will improve design delivery at scale.
Many Design experts want to moderate and use Design Thinking workshops to reach out to end users and stakeholders to improve the design process. This is a simple well structured workshop concept that can easily learn and applied directly when those designers return from the conference for their next project.
This workshop aims to provide sufficient tools so that any professional working on the creation of digital experiences, whether designer or not, can define from a more abstract and strategic way a digital experience completely independent of the interface and the limitations that the screens represent, at the same time that a very early validation of it is carried out.
Despite all the labels we use to describe ourselves, we are all so fundamentally different. Different skills, different experiences, and different interests. How do you best represent yourself to others so that you are applied to the right challenges for your skillset? How do you recruit people in your team to fit the needs of your projects? How do you help define how you and others can develop their skills?
In this workshop, attendees will learn the basics of Google Design Sprint in a very practical, collaborative and dynamic way. They will develop the Design Sprint through the resolution of a defined challenge and will use some of the tools that are in each phase.
They will learn to design the personality and the way to express themselves. To define attributes and the character's voice. They will also take the first steps in designing conversations and learn how to write dialogues and align ourselves with personality attributes.
Being aware of the need to unlearn makes us a more prepared human in an uncertain future, it makes us see the world with different eyes and build alternate realities. How can we make this unlearning less painful? We think play is the way. Let’s explore, experiment and create together!
This workshop is a mix of theoretical input and hands-on design work. Participants will get to know about the challenges and potential solutions the Designing for Children's Rights Association and UNICEF are working on, the 10 key principles that cover the most relevant children’s rights in the context as well as methods and tools that help to create age-appropriate products and services with a child’s physical, social, emotional and cognitive development needs and ethical aspects in mind.
Start the user research in your organization in a way that can be scaled and replicated in all areas and all projects. Share that knowledge with the whole company and identify the roles, processes and useful tools.
In this workshop we will see different activities and frameworks, which allows us to get the greatest potential of our creative teams in software development companies.